Here are some big Digital Marketing news for your marketing palette:
1. Facebook updates video ad metrics
Facebook is altering the way it measures video ads. The social media giant is now offering a new third-party measurement solution for video advertisers. Unlike the previous metrics for the 3-second and 10-second video views, the new video view metrics will show unrepeated seconds of watch time.
The company is removing several existing metrics, including the Video Percentage Watched, and the 30-second Video View. According to the company, these metrics are redundant and infrequently used. Have you leveraged Facebook the right way for effective social media optimization? Expert digital marketing consultants at Indus Net TechShu can help you make the most out of your social media strategy.
2. Facebook and Instagram introduce new user tools
Facebook and Instagram are rolling out new features and an activity dashboard to help users manage the time they spend in their apps. With this update to two of the biggest social platforms, users will be able to track the time they’ve spent scrolling, mute notifications for a desirable period of time, and even set a reminder for the time they’ve allocated themselves for using the app.
Source: https://www.bbc.com/news/newsbeat-45030712
3. LinkedIn overhauls its Campaign Manager
As part of the Campaign Manager overhaul, LinkedIn has altered the back end to load data faster and given a redesigned interface. Marketers, running multiple campaigns on the platform, will benefit from several changes of the overhaul, including a new navigation structure to switch between campaigns and accounts.
4. Snapchat launches ad marketplace for Discover partners
Snapchat has initiated a new beta program. The company has allowed a select group of its Discover partners to use Snap Private Marketplace (Snap PMP) to monetize their content.
Snapchat has included all the benefits of its programmatic ad platform, including metrics and dynamic pricing, and ad targeting options, in Snap PMP. VICE, Condé Nast, BuzzFeed, and Viacom are some of the Discover partners involved in the beta program.
5. Apple expands app search ads
Apple is expanding its search ads in Spain, South Korea, Japan, Italy, Germany, and France. This move from Apple will surely impact two ad revenue giants, Google and Facebook.
Apple’s search ads have 50% conversion rates. One of the main reasons for the good conversion rates of Apple’s search ads is precise targeting based on intent.
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